Project
ABP AGRO
ABP AGRO is a fruit exporting company from the Copiapó Valley that needed to develop its corporate identity. The only specific requirement for this project was that the logo included green tones and had a typographical focus.
The Idea
The objective of this project was to establish differentiation from the competition, aiming for a fresher and more contemporary identity. This was achieved through modern graphics and a texture inspired by the brand’s abstract interpretation of the crops grown from the land.
Client
ABP Agro
Work
Create the visual identity
My Role
Brand & Art Direction
The Results
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