Project
AT NOVIAS
The directive for this project was to create a feminine logo and identity that incorporates the name of the fashion designer, that not only represents the designer’s brand but also resonates with her target audience.
The Idea
The concept was to create a monogram using the fashion designer’s name. The inspiration was to develop soft, feminine color palettes that are both fresh and elegant
Client
A Bridal Fashion Boutique
Work
Logo, Visual Identity and Web Design
My Role
My Approach & Contributions
My proposal focused on using an image of ‘Old Vines’ as a graphic element, serving as a visual anchor on these labels and maintaining coherence within the line. It was an iterative process with the client until the appropriate illustration was reached. I also designed the logo for this line and selected different label papers to enhance the overall appearance.
Another relevant point in the proposal was opting for different color tones, moving away from the classic foil golds used by the vineyard on their labels. Instead, I worked with copper foil tones, evoking antiquity without appearing outdated and simplifying the label information.
The Results
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