Laura Barrera

hello@laura-barrera.com

Project

Global South Consulting

A Chilean consulting firm with a global presence through its traveling office, which collaborates with clients in Africa, Europe, and Latin America. The design proposal considered that it should be bilingual (Spanish and English) to accommodate their diverse clients. Additionally, pieces were designed, including the website in English and Spanish.

The Idea

The brand concept was designed to represent synergy, emphasizing the collaboration of different visions, realities, cultures, and values to create a unified result.

Client

Global South Consulting

Work

Create the visual identity and brand guidelines

My Role

Brand & Art Direction

My Approach & Contributions

In addition to creating the brand, my contribution was to design a brand story that was consistent with the visual identity, giving it a unique personality that allowed this new brand to stand out from the competition, with a message that was evident in its presence and also appeared modern and optimistic.

The Results

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