Project
Lorenza Gelateria
It stems from the owner’s idea of creating an ice cream shop inspired by his daughter’s name. He aimed for the brand to have a cheerful and feminine identity with a childish touch, blending the classic, elegance, and simplicity with a modern style.
The Idea
The brand idea has that childish touch, as if hand-written, and with textures that complement the color palette to generate a visual representation related to sensations and flavors.
Client
Ice cream shop
Work
Logo, Visual Identity and Web Design
My Role
Art Direction
The Results
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