Project
MIA
The objective was to create a distinctive and feminine logo for a bar and bistro in an area of high purchasing power in Chile. This area needed gastronomic offerings and previously established bars. The target audience consisted of individuals aged between 35 and 45 years.
The Idea
For the visual identity the main idea was to create a ‘Meeting Point’, to convey the sense of being a gathering place in the neighborhood. It needed to be sophisticated and Instagram worthy, with a recognizable and predominantly typographic logo.
Client
MIA BAR
Work
Visual Identity
My Role
Branding & Art Direction
My Approach & Contributions
The goal was to create a brand that was recognizable, modern, and also evoked a feminine touch. This included the complete art direction, covering the look and feel of the location, the design of supplies, staff uniforms, packaging, websites, signage, and communication on social media as well as in specific events. In response to the pandemic, I also designed the restaurant and bar menus in QR format to ensure a safe and contactless experience for customers.
Beyond the brand, the main idea was to establish a distinctive identity for the location, one that was not only elegant but also attractive and memorable.
The Results
Get in touch!
To discuss your new project!
Feel free to contact me with any inquiries or questions!