Project
OLD VINE SERIES
For this project, De Martino Vineyard requested the design of labels for their new ‘Old Vines’ line within the ‘Single Vineyard’ collection, which is a line that brings together wines of unique and unrepeatable character, from ancient vines in central-southern Chile. This line includes distinct types of wines from distinctive regions of the country.
The Idea
My vision for the main idea for the design of these wine labels was inspired by a desire to highlight the tradition, quality, and antiquity of De Martino’s Vineyard. The goal was to emphasize this new range of products, giving them their own identity while still fitting within the family of all products.
Client
DE MARTINO VINYARD
Work
Wine Design Label And Visual Identity
My Role
My Approach & Contributions
My proposal focused on using an image of ‘Old Vines’ as a graphic element, serving as a visual anchor on these labels and maintaining coherence within the line. It was an iterative process with the client until the appropriate illustration was reached. I also designed the logo for this line and selected different label papers to enhance the overall appearance.
Another relevant point in the proposal was opting for different color tones, moving away from the classic foil golds used by the vineyard on their labels. Instead, I worked with copper foil tones, evoking antiquity without appearing outdated and simplifying the label information.
The Results
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